Genfree
GenFree is a line of conscious yet high fashion clothing looked at from a gender-free lens.
(Logo Design)
Logo unit design for a new collection by an Indie Designer Ashwin Thiyagarajan.
Logo was going to be used Online (video end-slates, preview images on social media & website), packaging (box + tags on clothes), coffee table book (print) and look-book (pdf)
Logo needed to capture the essence of the new collection and still being in sync with the parent brand identity.
Johnson
Founding Team
Working with Pausetively was one of the best ideas for our campaign. We could turn around some amazing quality in a short time frame and it has so much impact from a consumer lens. Their ability to come up with various clear thought processes to help understand different ways of looking at the problem statement is truly remarkable. Kudos to the team!