Genfree

GenFree is a line of conscious yet high fashion clothing looked at from a gender-free lens.

Genfree by Ashwin Thiyagarajan
Genfree by Ashwin Thiyagarajan
Genfree by Ashwin Thiyagarajan
Genfree logo
Genfree logo
Genfree logo

(Logo Design)

Logo unit design for a new collection by an Indie Designer Ashwin Thiyagarajan.

Logo was going to be used Online (video end-slates, preview images on social media & website), packaging (box + tags on clothes), coffee table book (print) and look-book (pdf)

Logo needed to capture the essence of the new collection and still being in sync with the parent brand identity.

Genfree black collection
Genfree black collection
Genfree black collection
Genfree Sage Collection
Genfree Sage Collection
Genfree Sage Collection

Johnson

Founding Team

Working with Pausetively was one of the best ideas for our campaign. We could turn around some amazing quality in a short time frame and it has so much impact from a consumer lens. Their ability to come up with various clear thought processes to help understand different ways of looking at the problem statement is truly remarkable. Kudos to the team!

let's create value together

Quick chat

to understand business requirement and evaluate fit

SCOPe

Mutually agree on approach and deliverables

Deliver

We get cracking on the project and co-create value for you

Let's talk

let's create value together

Quick chat

to understand business requirement and evaluate fit

SCOPe

Mutually agree on approach and deliverables

Deliver

We get cracking on the project and co-create value for you

Let's talk

let's create value together

Quick chat

to understand business requirement and evaluate fit

SCOPe

Mutually agree on approach and deliverables

Deliver

We get cracking on the project and co-create value for you

Let's talk